Web Design | Web Development | Web Support

PocketSingers — Website Design, Development & Support

Building a Modern Digital Presence

PocketSingers website design by ALAYA showcases how we transformed a growing choral music education platform into a modern digital hub. PocketSingers, founded by passionate educators, provides high-quality vocal practice tools and recorded parts to support students and teachers anywhere in the world.

Before working with us, PocketSingers relied on Skool and social media, but lacked a cohesive online identity. ALAYA stepped in to design a responsive, future-ready website that unifies their resources, strengthens their brand, and reflects the true value of their mission.

our process

The W.A.V.E.S. Framework

W — Workshop & Discovery

We conducted strategic workshops with the PocketSingers founder to identify core offerings, audience needs, and long-term vision. This step ensured our website design and development would align perfectly with their goals.

A — Architecture & Strategy

With no existing website, we built a comprehensive digital content architecture spanning Skool and social media. This included messaging frameworks, community funnel mapping, and onboarding flow optimization, laying the foundation for future web development.

V — Visual Design

Our team created a cohesive brand identity — including logo, color system, and visual style — that could be consistently applied across platforms. This step strengthened PocketSingers’ visual presence and ensured a seamless transition when launching a professional website design.

E — Execution & Development

We designed and deployed branded assets, profile layouts, and social media templates. In addition, we crafted community welcome materials and content systems within Skool, all while preparing the groundwork for future website support and development.

S — Support & Scaling

ALAYA continues to guide PocketSingers on content evolution, user engagement strategies, and future scalability, including potential website development or product launches. Our ongoing support ensures the platform grows efficiently while maintaining a strong digital identity.

A Future-Ready Foundation

Need help shaping your digital presence — even without a website?

This wasn’t about building a website. It was about building a presence. PocketSingers now has a professional digital footprint ready to scale with its mission.