PocketSingers is a growing community and learning platform dedicated to choral music education. Founded by passionate educators, its mission is to make high-quality vocal practice accessible anytime, anywhere — especially for students and teachers without access to full ensembles.
With a library of recorded vocal parts, resources, and practice tools, PocketSingers helps users rehearse confidently and independently. Originally operating without a formal website, the brand relied on Skool and social media to engage its audience — but lacked a cohesive digital identity and central hub.
That’s where ALAYA stepped in — to clarify their brand, design a responsive online presence, and build a future-ready platform that reflects the value of their work in a modern, professional light.
